Beyond a directory, BAOBOB services the community all around. A Bay Area staple
Services
Client
Year
Website
Challenge
My partnership with this organization is one where i take on the role of the visual director and website developer.
As BAOBOB’s Visual Director and Web Master, I’m responsible for the company’s visual identity across all platforms, including the website. This involves designing marketing materials, managing the website’s design and user experience, and ensuring a consistent and engaging brand presence.
My role also encompasses Web Master duties, where I handle the technical aspects of the website, from maintenance and updates to SEO optimization and analytics. I bridge the visual and technical to create a compelling and effective online experience for BAOBOB.
Goals
We work diligently creating a place for the community in Oakland bay area to stay informed and unite.
Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way across many sub-brands and campaigns.
Results
BAOBOB has been able to become a recognizable and trusted brand in the bay area.
By pushing brand consistency and developing an aesthetic that garnishes plenty of attention that can be retained, not only has there been growth, BAOBOB has been able to secure continuous funds to further the missions. All of this while maneuvering through the adapting and evolving goals of the organization.
Igniting innovation through visionary design and strategic brilliance.
Igniting innovation through visionary design and strategic brilliance.
